Improve Your Listing to Better Promote Your Ad

Improve Your Listing to Better Promote Your Ad

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Posted on Sep/29/2021

Red Tribune offers you a great opportunity to sell your product or service, at a fraction of the cost of other advertising medias. But this also presents a unique challenge – competition! In order to successfully run your advertising campaign and to attract potential buyers on Red Tribune, your ad must stand out from the crowd. 

Thankfully, you’re not left in the dark. Here are 6 proven techniques to better promote your ad without spending any extra money.

Know your audience 

Find out how your target audience is looking for you. This is very important as most of your potential buyers will find you by typing a keyword. If there is more than one word that people are using to find your product or service, include all of them as your keyword in your ad.

As an example, you may be selling your couch, but you realize some people would probably type “sofa”. So, it would make sense to include both keywords in your description to promote your ad to more people. If you have Australian audience, you might just need to add “lounge” to the list too. 

Every character in the title counts

There is usually a character limit to your title. This is a good thing as it gives you a fair chance to stand out from the rest of the ads. But it also highlights how important it is to make every character in that title count! Rather than using non descriptive words, make sure you use words that clearly identify your product or service. Avoid stuffing it with lots of exclamation marks!!!!  Professional presentation goes a long way in attracting potential customers.

Be direct to capture their attention

Don’t be shy in addressing a potential customer with “you”. Be personal and write your ad as if you are talking to your potential buyer face-to-face. In addition, instead of just presenting information, include call-to-action words and phrases to move them to do something. 

Here are some call to action words you may include in your ad for your reference

Buy, shop, order, try, subscribe, support, get

Make it visual

Promote your ad with visual presence. It’s said that “a picture speaks a thousand words”. Use as many images as available to help your potential customer visualize the product or service they will be receiving. As a free subscriber on Red Tribune, you are able to upload up to 3 images. However, a paid subscription will allow you to upload as many images as you wish. 

Encourage customers to reach you by phone

If you’ve been using classified advertising for a while, you’d probably be aware of this, but leads from phone calls are much more likely to convert to sales than those from emails and messages. Take this into consideration when creating your ad and place your phone number in a visible position. 

Keep it fresh

Most potential customers will view your ad more than once before making the decision to buy your product or service. This means your activity on your ad matters! Keep your ad updated on a regular basis. This will not only give the viewers the opportunity to get to know your business better but also give the impression that your business is thriving! It’s another great way to promote your ad.

Start advertising on Red Tribune today!