Classified ads have been a go-to place for advertising educational services for decades. That is because it is by far one of the most effective and simplest ways to attract new customers. The pandemic has dramatically changed the way people find products and services online and it’s had the same effect on educational services such as online lessons and tutoring services. As people were forced indoors, the demand for online lessons and tutoring services has dramatically increased, which in turn has opened new opportunities for educational service providers.
Are you starting a new business as an educational service provider? If so, you are no doubt searching for the most effective way to market your service, while also being concerned about a limited budget available for marketing. Here are two reasons why you should seriously consider advertising on a classified ads website, like Red Tribune.
Low-cost and simple
Marketing your educational service using classified ads is by far the simplest and most cost effective way to promote your new business. The process of creating your first ad can be finished in just a few minutes and the cost of posting an ad is free. (Paid subscription with more features available)
Another advantage of posting an ad on a classified ads website is that you don’t have to do any legwork in order for the search engines to recognize your ad. Since you are posting your ad on a well-established website, search engines can immediately pick up your ad for your relevant audience.
While it’s an easy thing to post your ad, there are a few things you can do to make sure that your educational service ad stands out in the crowd.
Choose a good title/headline
One of the first things to consider when posting your first ad is to choose your words carefully so as to come up with an engaging and informative title. Put yourself in the shoes of your potential customers and include words that really inform. Using descriptive words would also help your potential customers to find your ad using the search feature.
Make the most of all the character spaces available to provide an accurate description of your educational service. Include all the possible keywords that your potential customers may use to find your service. This will also help search engines such as Google to notice your ad and it may potentially help your ad to reach more people.
When you subscribe as a paid advertiser, you can post an unlimited number of images. It’s said that a picture speaks a thousand words, so use images to describe your educational service and perhaps share a snippet of your online lessons or tutoring sessions.
Link your services
In many cases, education providers offer a variety of classes. If that is the case, create multiple ads, with each ad dedicated to one type of service. You can then link your ads and cross promote your services.
Renew your post on a regular basis
It’s likely that most of your potential customers will visit your ad more than once before contacting you. Refreshing your ad on a regular basis will give the impression of a very active business!